The business benefits of overcoming bias in your marketing
How can overcoming bias in your marketing help you to personalise your brand, gain greater reach and maintain your existing client base?
How to use your marketing data to drive your Black Friday campaigns
How can you use your marketing data to help you to inform and optimise your future marketing and sales campaigns?
How to use TikTok to market your business
In this article, we take a look at how best to use TikTok to market your business, from creating a business profile to digital advertising.
How do customers actually use social media?
While most think of social media use as passive, in reality, people use social channels in a variety of ways that brands need to be aware of.
What are the main digital advertising platforms and who do they attract?
Now your business is prepared, which digital advertising platforms should you turn to, to advertise your products or services?
Marketing trends in 2023
In this article, we take a look at the top marketing trends in 2023, including social media and digital marketing tips.
Is TikTok effective for B2B marketing?
When you think of a TikTok video, your mind may turn to images of teenagers dancing around and dressed up pets. But, as this social media platform has become more established, it’s shown itself to be fertile ground for B2B content marketing.
Which social media platform should my business be on?
It's essential that your brand is marketing itself on social media, but with so many social media platforms, which should you be on?
Who ‘likes’ facebook?
As an advertising platform facebook has always delivered great value for clients when we have used it, but its usability is clunky and getting hold of anybody is neigh on impossible.
