Is TikTok effective for B2B marketing?
When you think of a TikTok video, your mind may turn to images of teenagers dancing around and dressed up pets. But, as this social media platform has become more established, it’s shown itself to be fertile ground for B2B content marketing.
Which social media platform should my business be on?
It's essential that your brand is marketing itself on social media, but with so many social media platforms, which should you be on?
Buyer personas for B2B businesses
In today’s competitive market, B2B businesses need to know exactly who their customers are; this is where buyer personas come in.
Marketing strategy – its value continues to increase
In this article, we look at the value of a marketing strategy for your business and the added benefits for companies with remote working.
Poor spelling and grammar is bad for business
Having a compelling, accurate and clear message or proposition is really key on a few levels.
Who ‘likes’ facebook?
As an advertising platform facebook has always delivered great value for clients when we have used it, but its usability is clunky and getting hold of anybody is neigh on impossible.
