- Creating a strong digital presence for the relaunch of the business with a focus on the website.
Core marketing deliverables
- Website – updating the existing site initially, then with the wider Group established, a new website was built to meet the business objectives and a second website was created.
- SEO – optimisation of all website pages based on digital research.
- Content Marketing – support with the creation of initial articles and case studies.
- Social Media – set up of new channels and rebranding of existing for brand consistency. Guide to internal team on how to best use social to promote their business.
- A project to support launch and set them up to be able to manage marketing internally.
- A website with a great UX (user experience).
- A website that is optimised to help the business be found by search engines.
- A set up that they can understand and manage internally.
- Access to a pool of skills should they need ad-hoc support.
- Confidence to maintain the marketing activity with an understanding of the type of communications they need to focus on to target their ideal client (buyer personas).