Building a digital presence for the relaunch of a smart homes business

Project brief

  • Creating a strong digital presence for the relaunch of the business with a focus on the website.


Core marketing deliverables

  • Website – updating the existing site initially, then with the wider Group established, a new website was built to meet the business objectives and a second website was created.
  • SEO – optimisation of all website pages based on digital research.
  • Content Marketing – support with the creation of initial articles and case studies.
  • Social Media – set up of new channels and rebranding of existing for brand consistency. Guide to internal team on how to best use social to promote their business.



  • A project to support launch and set them up to be able to manage marketing internally.



  • A website with a great UX (user experience).
  • A website that is optimised to help the business be found by search engines.
  • A set up that they can understand and manage internally.
  • Access to a pool of skills should they need ad-hoc support.
  • Confidence to maintain the marketing activity with an understanding of the type of communications they need to focus on to target their ideal client (buyer personas).
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