Building a digital presence for the relaunch of a smart homes business

Project brief

• Creating a strong digital presence for the relaunch of the business with a focus on the website.

Core marketing deliverables

• Website – updating the existing site initially, then with the wider Group established, a new website was built to meet the business objectives and a second website was created.
• SEO – optimisation of all website pages based on digital research.
• Content Marketing – support with the creation of initial articles and case studies.
• Social Media – set up of new channels and rebranding of existing for brand consistency. Guide to internal team on how to best use social to promote their business.

Timescale

• A project to support launch and set them up to be able to manage marketing internally.

Results

• A website with a great UX (user experience).
• A website that is optimised to help the business be found by search engines.
• A set up that they can understand and manage internally.
• Access to a pool of skills should they need ad-hoc support.
• Confidence to maintain the marketing activity with an understanding of the type of communications they need to focus on to target their ideal client (buyer personas).