3 reasons to create good quality content

Having a compelling, accurate and clear message will be key to your content marketing for a few reasons:

• Communication – ensuring your message is easy to understand, as well as enticing, will help clarity and engagement. Think Nike’s ‘just do it’!
• SEO – search engines are not a fan of poor grammar and spelling as it is a sign of poor quality.  Any content marked as poor quality will not make it to the top of their rankings, which may leave your website floundering and unable to attract organic visitors.
• Brand – creating a bad impression as your first impression is not cool. Having poor spelling and grammar on your website or digital channels is sure to turn visitors off and negatively impact your brand.